From the stable of Tolaram Group, “GoodLife Magik fruit drink” recently made its entrance into the Nigerian drinks/ beverage market in grand style. The Tolaram Group is one of the largest conglomerates in West Africa which has over the years laid an indelible footprint especially in the Nigerian landscape with the introduction of numerous successful brands.
The brand made its entry into the market in grand style in the presence of dignitaries from far and wide across the country such as Mrs. Bamidele Abiodun, wife of the Executive Governor, Ogun State, Mr. Folorunso Coker, Director General, Nigerian Tourism Development corporation, Hon. Mrs. Tolulope Sadipe, Federal House of Representative Member, Oluyole Constituency, Oyo State, Dr. Bartholomew Brai, President Nutrition Society of Nigeria, the stakeholders, press and children at the Federal Palace Hotel, Victoria Island Lagos.
GoodLife Magik is a healthy fruit drink riding on the three unique selling propositions of “Healthy, Nutritious and Great Taste”. The fruit drink is targeted at children who require all the beneficial nutrients they can get, to grow and function optimally. The brand comes in three variants; Orange, Watermelon & Mango and is fortified with key nutrients such as Vitamin-C and Glucose that improve immunity and give energy. The new product offers a great natural taste and comes in unique and attractive packaging.
According to Chief Haresh Aswani (MFR), Managing Director, Tolaram Group, who gave the opening speech, appreciated the presence of everyone while assuring Nigerians of maintaining the reputation of unwavering quality which the group has established over the years. “Tolaram Group is one of the largest manufacturers in Nigeria and the group has consistently produced strong household brands keeping in mind the consumers’ needs. Keeping the same philosophy of being consumer centric, we hope that this new addition to the group will create another success story.
He, however, appealed to everyone present to continue supporting the group as it grows, while assuring Nigerians of the commitment towards creating another Nigerian success story with the GoodLife Magik fruit drink brand.
Mrs. Bamidele Abiodun, wife of the Executive Governor, Ogun State who came as a special guest commended the group for its unflinching marketing efforts in putting smiles on the faces of Nigerians through the introduction of numerous brands which have over the years expanded so large and are actively topping the charts in their respective categories. “I doubt there is hardly anyone in this hall who has never consumed the Indomie brand,” which she described as an evidence of a brand’s success.
“It must also be mentioned that the Tolaram Group’s marketing doggedness and product innovation culture is quite admirable and strong, hence, I am confident that this latest addition; GoodLife Magik fruit drink will also grow big and perform well in the Nigerian market just like the rest of the brands from the group ” Bamidele said.
Also speaking at the launch was Dr. Bartholomew Brai, President, Nutrition Society of Nigeria, “We are excited to be a part of the launch of the GoodLife Magik which has come with the proposition of healthy nutrition for Nigerians. Nutrition Society of Nigeria has always been in support of the Tolaram group brands not because of their market dominance but because they have consistently demonstrated interest towards the promotion of health. We are always happy and open to support any brand that promises to promote healthy nutrition which is what the society largely stands for.”