The Minimie brand is certainly living up to its promises as a fun and caring brand by teaming up with the Ministry of Women Affairs and Social Development across different states by opening empowerment opportunities to the Nigerian Youths.
The empowerment program which actively kicked off in Lagos State earlier in the year has further expanded to other key cities such as Ibadan, Illorin, Abeokuta, Asaba, Onitsha, Owerri, Abuja, Jos, Benin, Mowe thereby touching the lives of more young Nigerians by providing them with trade assets to start up new businesses.
Minimie is a household name and the Nigerian most loved variant of snacks and Noodles. Minimie actively entered the Nigerian marketing landscape in 2015 with its unique snack and noodle offering and has since been making significant marks in the snack category across the nation.
Few Nigerian youths, aspiring to become small business owners have benefited from the program receiving branded kiosks fully equipped with cartons of all regular and new flavours of the brand such as Minimie Instant Noodles Tomato & chicken flavour, Minimie Chin-chin regular and the newly introduced Minimie Chinchin- Hot and spicy flavor courtesy.
According to the brand Manager, Minimie, Rani Kolati in a statement said that the initiative was borne out of the realization that lots of Nigerian youths who are unemployed still have the zeal to become entrepreneurs. However, due to financial constraints they cannot start on their own. In view of this, we decided to encourage youths who are the future of the nation, with a business to start up. The operations have been structured in a way that beneficiaries are being bootstrapped with a sales kiosk, stock, startup fund and they are supported with supplies, so they can continue the business and support their families” Rani stated.
“We set up these sales kiosks in secure strategic locations for these budding and aspiring entrepreneurs at densely populated bus stops/ parks to enhance sales. After the official handover to them, we ensure to deploy our area marketing managers to assist with sales trainings and regular checks to help achieve significant amount of profits which will keep them in business for a long time. We are happy that the program is expanding every day and reaching out to more young people across Nigeria” Rani stated.
Currently there are several kiosks scattered across Lagos, Ibadan, Abeokuta, Mowe, Illorin, Onitsha, Abuja, Jos, Benin and many others warming up in the pipeline.
During one of the donation exercise in Abeokuta, the Ogun State Commissioner of Women Affairs and Social Development, Hon. Mrs. Abiola Kufile- Okonji while handing over the business to Mrs. Sangobiyi- Dorcas stated that the initiative was in line with the vision of the state government to create jobs, wealth opportunities and alleviate poverty among residents in the state.
She also commends the efforts of the Minimie Team for collaboration with the Ministry towards providing jobs opportunity for the people in dire need to make ends meet.
In the same line, Lagos State Commissioner Women Affairs and poverty Alleviation, Hon. Mrs Lola Akande at the empowerment exercise in Lagos, while appreciating the Minimie brand also advised beneficiaries to make the best use of the opportunity presented by effectively deploying skills and assets into running of the businesses profitably and sustainably.
The Permanent Secretary, Ministry of Women Affairs youth and Social Development, Delta State Mrs. Gladyz A. Puegeren while presenting products to the five beneficiaries out of which were young widows, physically challenged and a single parent also commended the efforts of the Minimie Team for the partnership with the Ministry as it came at the right time when the beneficiaries are in dire need of such intervention.