Kellogg Tolaram LFTZ Enterprise, makers of the leading Nigerian breakfast cereal has awarded scholarship worth 5M to fifty primary school pupils across three states in Nigeria who have performed excellently in the recently concluded essay competition tagged “Kellogg’s Superstars”.

Kellogg’s Superstars contest is a school-based essay writing competition designed for primary school pupils to sharpen their writing skills while also bringing out the creative uniqueness in them.

The Contest which began in March 2019 reached out to more than 1.8 million pupils at approximately 12,000 schools across Rivers, Lagos and Oyo State; these students were tasked to exhibit their writing talent on the topic “what makes you a Kellogg’s superstar”, after which 50 outstanding pupils will emerge and be awarded with a Hundred Thousand Naira worth of scholarship each.

According to the Marketing Manager, Kellogg’s, Mr. Darlington Igabali, in a statement said that the initiative was borne out of the brand’s passion to contribute to the growing educational status of the nation, with  the belief that by encouraging these pupils at a very tender age through the educational scholarship offer, we are tactically paving way for a brighter tomorrow”.

“Kellogg’s Superstars programme follows a holistic developmental approach, which begins with making sure children have the best start to their day by getting a complete breakfast option through Kellogg’s various cereal variants while also encouraging them to identify and improve their inherent academic skills in the area of writing” Kingsley stated.

The entries received from 12,000 schools across three states; Rivers, Lagos and Oyo State were being collated and carefully evaluated by a panel of academicians and brand consultants to select the “50 outstanding Kellogg’s Superstars” who have showcased remarkable level of creative excellence.

Also speaking on the activity was the Public Relations Manager, Tolaram Group, Mrs. Omotayo Azeez- Abiodun who confirmed that the brand is currently moving from school to school to award these 50 outstanding Kellogg’s Superstars with one hundred thousand Naira worth of scholarship each, to invest on their education.

Still under the “Kellogg’s Superstars programme, she also disclosed the involvement of other children engagement activities which the brand has been consistently embarking on in the last couple of years.

“Beyond the essay contest, Kellogg has been working on providing the right start for our children through the Kellogg’s Superstars programme, we equally have invested in building educational infrastructures; reading and literacy initiative; scholarships; business-education partnerships; and other local needs towards ensuring a brighter opportunities for the Nigerian children” she said.

It will be recalled that Kellogg Tolaram Nigeria Limited (KTNL) is a Joint Venture in Nigeria between 2 giant international companies -Tolaram group and Kellogg Company. The company was incorporated in August 2015 to carry out the Kellogg’s cereal and snack business in Nigeria. This saw to the commissioning of a Multi- Billion Naira factory, with a capacity to produce 10,000 metric tonnes of cereals per year.